SUSAN MAHONEY (MORIARTY)
FOUNDER & EXECUTIVE CREATIVE DIRECTOR
A seasoned creative director with an eye for design and a cranium for business, Susan is one of those rare creatives that does not break out in hives when managing the day-to-day operation of a business. With nearly 20 years of experience in creative agencies big and small, Susan is adept at juggling deadlines and budgets while always delivering compelling, strategy-focused work with a meticulous attention to detail.
Susan founded Soapbox in 2008 to provide agency-level brand expertise without the agency-level bull. Motivated by the passions that drive her clients to do what they do, Susan is especially fond of the fierce will and independent spirit of entrepreneurs and small businesses. Since relocating to the Monadnock (NH) region in 2015, Susan is most inspired by the local economy — abundant with fresh food, craftsmanship and practical skill — and the dedicated, innovative community committed to its preservation and growth.
When not playing David to the ad world’s Goliath, Susan dabbles in puppetry and other works of the sewn form, while caring for her four young human puppets and a menagerie of Shetland sheep, chickens and goldfish.
We are soapbox.
We are seasoned writers, designers and strategists. We are insatiable explorers, probers and problem solvers. We are also taekwondo champions, kayakers, hat knitters, film directors and even puppet makers.
We are Soapbox, a team of creative marketing folks who bring years of collaboration and experience to the process of nurturing a brand. Whether it’s launching a new company or approaching a new audience, we use our creativity, curiosity, wisdom and get-it-done attitude to help our clients succeed.
We <3 our clients, both huge and tiny.
Whether you're a David or a Goliath, Soapbox molds to your needs. Scaling up or down, working alongside your team or in partnership over the incredible Internet — we bring decades of experience and insights across industries, geographies and markets to each project we approach. Here are some of the more well-known brands we’ve worked with over the years.
We help our clients thrive.
Soapbox offers a variety of scalable services to meet your marketing needs. Above all, we're big believers in strategy. It's best to have a plan. To thoughtfully understand your audience and focus on the most effective ways to connect with them. We aim to empower our clients in their marketing by offering methods you can eventually implement in-house or, of course, by delivering it all on a silver platter! Wah-la!