Susan Mahoney

A seasoned creative director with an eye for design and a cranium for business, Susan is one of those rare creatives that does not break out in hives when managing the day-to-day operation of a business. With nearly 20 years of experience in agencies big and small, Susan is adept at juggling deadlines and budgets while always delivering compelling, strategy-focused work with a meticulous attention to detail.

Susan has created numerous integrated marketing campaigns for clients and agencies including the from-scratch branding of Drydock Footwear Group which included Dunham, Aravon and the newly launched Cobb Hill brand of women’s shoes. She was also a creative force behind the award-winning launch of the luxury resort Mayakoba as well as a grassroots photographic campaign for Miller Brewing Company in Ireland.

Deciding that sleep was a just a habit she needed to kick, Susan began her own shop to provide agency-level brand expertise without the agency-level bull. When not playing David to the ad world’s Goliath, Susan dabbles in sock puppetry and other works of the sewn form, while caring for her four young human puppets.


We are soapbox.

We are seasoned writers, designers and strategists. We are insatiable explorers, probers and problem solvers. We are also taekwondo champions, kayakers, hat knitters, film directors and even puppet makers.

We are Soapbox, a team of creative marketing folks who bring years of collaboration and experience to the process of nurturing a brand. Whether it’s launching a new company or approaching a new audience, we use our creativity, curiosity, wisdom and get-it-done attitude to help our clients succeed.

We work with clients large and small.

Here are some of the more well-known brands we’ve worked with over the years.
(We’re legit.)

We do a lot of different things to help our clients thrive.

And you should know, we're big believers in strategy.